Case Study: Herman Miller Shows That Sustainability And Profits Go Hand-In-HandThis is the third document in the "Green Marketing" series. July 31, 2008 Herman Miller, designer and manufacturer of furnishings and other building interior systems and technologies for the office, healthcare, education and home, began to incorporate sustainability into its business practices in the early 1950s. Since then, Herman Miller has committed to audacious environmental goals and transformed its organization, design and manufacturing processes, marketing materials, and relationships with customers. As a result, Herman Miller has seen significant cost savings from energy reduction and more efficient manufacturing processes as well as progress toward its goal of zero emissions by 2020. |