How Engaged Are Your Customers?By Megan Burns November 2008 Adobe commissioned Forrester to conduct tis study and author the report. It is available for download here (Adobe Engagement Site and the PDF report). Engagement is a key business imperative, but actually measuring the business impact of technology-driven engaging experiences is no simple task. Two commissioned studies conducted by Forrester Consulting on behalf of Adobe analyze how companies are creating and measuring engaging online experiences. In this report, Forrester recommends a new methodology for tying engagement metrics to business metrics. |