Five Tools And Technologies To Measure EngagementThis is the first document in the "Measuring Customer Engagement" series. April 22, 2008 Measuring engagement is no simple task: It requires a cross-channel, data-intensive approach that strains today's measurement processes and the underlying technology that supports them. Furthermore, marketers attempting to measure engagement without the proper tools often find themselves lacking the infrastructure to make engagement an ongoing effort. Forrester has defined five key tools and technologies that marketers need to put in place an engagement-driven measurement methodology across their enterprise. |