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World Gaming Expo 1998

In 1998, InnoVentry’s Atreva Cash Access Machine made its debut at the World Gaming Expo in Las Vegas. Atreva was designed to provide entertainment seeking customers access to their money in casinos and other entertainment venues. The World Gaming Expo was a strategic opportunity to exhibit the capabilities of InnoVentry’s self-service kiosk offering to potential new customers and make inroads into the gaming and entertainment industries.

June 1998 to September 1998

Responsibilities:
Creative direction—Physical environment design
Project management
Demonstration design and strategy
Installation management and coordination

I was responsible for the creative direction of the graphics and signage, promotional and sales materials, and the physical environment design. I managed the entire project from its inception to its conclusion, which included the development of digital demonstrations, coordination of the construction and installation of the exhibit, and the overall strategy.